How Enablement Becomes a Strategic Growth Lever – Chris Kingman & Barbara Mazziotti

In this episode of The Emblazers: B2B Leaders Igniting Revenue, Abby Kerr and Tim Riesterer talk with Chris Kingman (VP of Sales Transformation at NielsenIQ) and Barbara Mazziotti (Senior Director of Global Sales Enablement at Cloudera), two of the driving forces behind the new Certified Revenue Enablement Professional program from the Revenue Enablement Society.

Chris and Barbara walk through the four-year journey behind the certification, how the Revenue Enablement Society partnered with Florida State University, and what it means for practitioners and companies across the B2B landscape.

From defining the scope of modern enablement to building maturity models, competency models, and strategic planning frameworks, this episode shows how enablement is evolving from “training and content” to a true business within the business—one that connects strategy to execution and accelerates revenue outcomes.

Tune in to learn:

• How the certification was built, validated, and field-tested

• Why revenue enablement now spans the entire revenue engine, not just sales

• What enablement leaders must master: maturity models, competency models, tech stack assessments, executive communication, and strategic planning

• How to align enablement with corporate goals, including measurable revenue targets

• How VC firms are already using the certification to uplevel portfolio companies

• Why the profession is entering a new era of credibility, clarity, and strategic impact

Links and Resources

• Connect with Abby Kerr 
• Connect with Tim Riesterer
• Connect with Chris Kingman
• Connect with Barbara Mazziotti
• Connect with Revenue Enablement Society (RES)
• Learn more about the Certified Revenue Enablement Professional program
• Subscribe to The Emblazers for more episodes with top thought leaders 
• Explore the Emblaze revenue community and start a membership 

Learn about Chris Kingman

Chris is VP of Sales Transformation at NielsenIQ, where he’s leading the evolution of a global sales organization through enablement, effectiveness, and culture. A founding board member of the Revenue Enablement Society, Chris has helped shape the profession’s standards and practices for nearly a decade.

Before joining NielsenIQ, he spent more than 13 years at TransUnion, building enablement functions from the ground up and driving digital transformation across tools, analytics, and process. Known for bringing structure to complexity, Chris helps organizations align quickly, execute with clarity, and translate strategy into measurable outcomes.

His expertise spans strategic enablement leadership, cross-functional change management, and the intersection of sales technology, data, and human performance.

Learn about Barbara Mazziotti

Barbara Mazziotti is Senior Director of Global Sales Enablement at Cloudera and is a new Board Member of the Revenue Enablement Society - responsible for driving the Academic Council for the Certified Revenue Enablement Professional program. At Cloudera, she has led enablement for all sales roles worldwide—driving onboarding, product readiness, sales play execution and SKO programming for 4 years, and will be stepping into a new role to bridge Enablement and Revenue Operations.

Barbara brings 25 years of Enablement leadership experience to bear.  Prior to Cloudera, Barbara held Global head of Sales Enablement roles at Waters Corporation, GE Digital, and Pitney Bowes, as well as Director roles at Cognos/IBM Software and i2 Technologies.  Barbara was one of the original 100 founders of the Revenue Enablement Society, and was the founder and president of the greater NYC RES Chapter.  Barbara has built and scaled enablement organizations from the ground up, designed outcome-based sales methodologies, and led multi-region go-to-market transformations supported by world-class Salesforce implementations.

Learn about Abby Kerr

As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background spanning brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black.

Learn about Tim Riesterer

As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

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