Tuesday Mar 18, 2025

How to Sell to the C-Suite Post-Covid - Rohail Khan

In this episode of The Emblazers: B2B Leaders Igniting Revenue, hosts Amanda and Tim sit down with Rohail Khan, a seasoned executive and expert in AI, automation, and digital transformation, to uncover the secrets to selling to the C-suite.

With over 25 years in executive leadership, Rohail has been on the other side of high-stakes sales conversations—as the buyer. He’s generated over $500 million in revenue, holds a patent for the Healthcare FICO score, and has built AI-driven innovations in banking and healthcare. Now, he shares how sales professionals can gain access to senior decision-makers and make an impact at the highest levels.

Rohail breaks down the three factors every executive cares about when making a decision:

  • Risk Mitigation – Are you solving a problem that keeps them up at night?
  • Impact – How will your solution drive real business value?
  • Outcomes – What tangible results can they expect?

Tune in to learn:

  • Why most salespeople fail to capture an executive’s attention—and how to fix it
  • The exact messaging and email techniques that make a C-level buyer “swipe right” on your pitch
  • How to navigate complex buying committees and multi-stakeholder decisions
  • The biggest myths about selling to the C-suite—and what’s actually true
  • Why AI is reshaping executive decision-making and how sellers can adapt

Links and Resources:

Learn about Rohail Khan

Rohail Khan is President of Digital Services & Solutions at IRPA/AI, where he leads a global team revolutionizing business through automation and AI. A visionary with 25 years in executive leadership, Rohail has generated over half a billion dollars in revenue through his innovative GenAI solutions in banking and healthcare. He holds a patent for the Healthcare Fico Score and is known for transforming organizations through digital innovation. Currently serving as a Facilitating Consultant at Corporate Visions, Rohail is passionate about creating value, empowering teams, and pushing the boundaries of what's possible with AI. 

Learn about Amanda DeVlugt

A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions.

Learn about Tim Riesterer

As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

 

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