The Emblazers Show
The Emblazers is your inside track to bold ideas and sharp insights for B2B revenue growth. Hosted by Amanda DeVlugt with resident expert Tim Riesterer, you’ll hear thought leaders, analysts, and practitioners in laid-back, engaging conversations on trending themes shaping sales, enablement, and customer experience. Perfect for leaders like you who love talking shop.
Episodes

Tuesday Feb 18, 2025
B2B Sales Trends to Watch for in 2025 - Dr. Leff Bonney
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
In this inaugural episode of The Emblazers: B2B Leaders Igniting Revenue, host Amanda DeVlugt and resident expert Tim Riesterer kick off an exciting journey into the world of sales leadership and transformational strategies. Joined by Dr. Leff Bonney from Florida State University Sales Institute, the conversation dives deep into the intersection of data, research, and actionable insights that redefine how sales leaders approach their craft.
Leff shares his expertise on sales leadership, addresses the hype and realities of AI in sales, and reveals why some sales methodologies stand the test of time while others fade into obscurity. This episode is packed with practical advice and thought-provoking discussions designed to equip sales leaders with the tools to navigate a rapidly evolving marketplace.
Tune in to discover:
Why the "AI dust is settling" and what it means for sales strategies
The role of research-backed insights in making smarter sales decisions
What it takes to lead a modern sales team in an era of unprecedented change
Links and Resources:
Connect with Leff Bonney, Amanda, and Tim
Learn more about the FSU Sales Institute
Subscribe to The Emblazers show for more expert-driven episodes
Check out the Emblaze revenue community powered by Corporate Visions and start a free Insights membership today.
Come see us in person at Emblaze Revenue Summit, April 15th-17th, 2025, in Denver, CO! Experience the ultimate, insights-driven conference for revenue growth leaders and their teams.
Learn about Leff Bonney Our guest today, Leff Bonney, Ph.D., is a behavioral scientist and Associate Professor of Sales and Marketing at Florida State University Sales Institute, which he also founded. Leff spent a decade in sales and sales management roles before becoming a leading sales researcher specializing in customer selection as well as adaptive sales strategies and methodologies. He is the Research Director at Emblaze, the leadership insights community powered by Corporate Visions. Most recently, he hosted the global collegiate sales competition for undergraduate business majors, so he really has his finger on the pulse of what new sellers are learning. Learn about Amanda DeVlugt A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions. Learn about Tim Riesterer As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

Tuesday Jan 07, 2025
B2B Leaders Igniting Revenue Growth: The Emblazers Podcast Trailer
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Get ready to ignite your revenue growth!
Hosted by Amanda DeVlugt with resident revenue growth expert Tim Riesterer, The Emblazers show brings bold ideas, fresh perspectives, and actionable strategies for B2B revenue leaders.
Powered by the Emblaze revenue community and Corporate Visions, this podcast is your go-to listen for CROs, CSOs, and anyone leading the charge in sales, enablement, and customer success.
Coming soon—don’t miss your chance to spark the breakthrough that elevates your sales strategy!
Links and Resources:
Connect with Amanda and Tim
Subscribe to The Emblazers show for more expert-driven episodes
Check out the Emblaze revenue community powered by Corporate Visions and start a free Insights membership today.
Come see us in person at Emblaze Revenue Summit, April 15th-17th, 2025, in Denver, CO! Experience the ultimate, insights-driven conference for revenue growth leaders and their teams.
Learn about Amanda DeVlugt A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions. Learn about Tim Riesterer As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

Unlock the Full Potential of the Modern Revenue Engine
For more than 30 years, commercial leaders at thousands of leading B2B enterprises have turned to Corporate Visions for science-backed revenue growth services and solutions. Now, through Emblaze, revenue teams can get access to the same insights, tools, and expertise that underpin Corporate Visions’ award-winning offerings—along with the guidance, inspiration, and support of a global peer community.