The Emblazers Show

How Sellers and Leaders Win in a World of Sameness - Dr. Leff Bonney

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Tim Riesterer talks with Dr. Leff Bonney, behavioral scientist, researcher, and Founder and Research Director at the Florida State University Sales Institute, one of Emblaze’s primary research partners. 
Leff brings a rare mix of academic and real-world sales experience, with a decade in frontline sales leadership before earning his Ph.D. and becoming one of today’s most influential sales researchers. 
In this fast-moving and thought-provoking conversation, Tim and Leff unpack two major studies: 
Differentiation in the Age of AI — and how sellers can “sell past the stalemate” by breaking patterns and creating truly distinct buying experiences. 
Levers of Leadership — a data-backed, counterintuitive approach to aligning sales managers with rep types for higher team performance. 
Tune in to learn: 
Why AI is training sellers to sound the same—and how to stand out 
Two sales behaviors that create real differentiation: seeding and surprising 
How creative sales approaches create a halo effect on your product 
Why great managers shouldn’t manage all rep types, and what to do instead 
How one company tripled its growth by assigning managers based on rep profiles 
Links and Resources: 
Connect with Abby Kerr 
Connect with Tim Riesterer
Connect with Dr. Leff Bonney 
Subscribe to The Emblazers for more episodes with top thought leaders 
Explore the Emblaze revenue community and start a membership 
 
Learn about Dr. Leff Bonney 
Dr. Leff Bonney is a behavioral scientist and Founder and Research Director at the Florida State University Sales Institute, a leading research partner to Emblaze. He’s also Associate Professor of Sales and Marketing at FSU, specializing in customer selection, adaptive sales strategies, and behavioral decision-making. Leff spent a decade in sales and management before becoming one of the most cited researchers in sales performance today. His work has influenced top sales organizations and redefined how sellers think about differentiation and leadership. 
Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.
 
Learn about Abby Kerr 
As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background spanning brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black. 
 

Why NPS Is Failing You (and What to Measure Instead) - Dr. Bryan Hochstein

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Abby Kerr welcomes Dr. Bryan Hochstein, one of the leading academic voices in B2B sales and customer success. A former sales executive turned researcher, Bryan runs the Master’s in Sales Leadership program at the University of Alabama and has published in Harvard Business Review, Journal of Marketing, and the Journal of the Academy of Marketing Science.
Bryan joins Tim Riesterer to unpack how forward-thinking companies are using customer health scores not just to predict churn, but to fuel growth. Drawing from hundreds of executive interviews and his recent HBR article, Bryan explains the science behind measuring relationship quality, product usage, and value realization. Together, they explore how these predictive metrics are shaping the next generation of customer success and sales collaboration.
Tune in to learn:
What makes customer health scoring a true revenue predictor
Why traditional metrics like NPS and CSAT are no longer enough
How relationship quality, product usage, and value realization connect to renewals and expansion
How to calibrate your health score and use it to improve retention and acquisition
Why CS and sales should share accountability for customer outcomes
Links and Resources:
Connect with Abby Kerr
Connect with Tim Riesterer
Connect with Dr. Bryan Hochstein
Subscribe to The Emblazers for more episodes with top thought leaders
Check out the Emblaze revenue community and start your membership today

The Residency Model That's Rewriting Sales Hiring - Michael Colonnese

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Tim Riesterer talks with Michael Colonnese, CEO of SV Academy, recently named the #2 Most Innovative Education Program by Fast Company.
SV Academy is flipping the traditional hiring model on its head—training and placing diverse, pre-vetted sales and customer success talent into roles at 400+ partner companies, all with no fees to employers.
Michael explains how SV Academy’s “residency model” eliminates tuition, pays learners to learn, and produces graduates who ramp 30 percent faster and double retention rates compared to traditional hires. He and Tim also discuss the broader implications for higher education, the rise of the “go-to-market engineer,” and how AI is reshaping both entry-level roles and the skills sellers need to thrive.
Tune in to learn:
Why the first 90 days of a sales career are the most volatile—and how to fix it
How SV Academy built a business model that eliminates tuition and student debt
What makes the “residency model” a game-changer for employers and learners alike
How AI is evolving sales roles and creating new opportunities like “go-to-market engineering”
Why colleges and employers need to bridge the gap between education and outcomes
Links and Resources:
Connect with Abby Kerr
Connect with Tim Riesterer
Connect with Michael Colonnese
Subscribe to The Emblazers for more episodes with top thought leaders
Check out the Emblaze revenue community and start your membership today

Redefining Sales Readiness with Precision Skills Intelligence - David Shacklette

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Tim Riesterer sits down with neuroscientist and entrepreneur David Shacklette, founder of Skillcraft, to explore the next frontier in sales performance—precision skills intelligence.After leading research at Stanford and the Harvard Skills Lab, David is now applying science to one of revenue’s most persistent problems: knowing which skills actually drive performance. He explains how Skillcraft uses validated psychometrics and simulation-based assessments to identify the underlying capabilities that predict success in complex B2B selling.Tim and David unpack why most sales assessments fail (hint: self-assessments and manager observations just aren’t precise enough), how simulations and AI are changing the game, and why defining the right skills is just as important as training them.
Tune in to learn:
Why self-assessments and “manager gut checks” create noisy, unreliable data
How performance-based simulations can reveal true skill levels
What makes a skill measurable, coachable, and predictive
How to link assessment, coaching, and onboarding with scientific precision
Why precision in diagnosis drives motivation and behavior change
Links and Resources
Connect with Tim Riesterer
Connect with David Shacklette
Subscribe to The Emblazers for more episodes with top thought leaders
Check out the Emblaze revenue community and start your membership today
Learn about David Shacklette
David Shacklette is on a mission to make skills intelligence accurate, actionable, and transformative for people and their organizations. Passionate about education, technology, and the intersection of neuroscience and behavioral psychology, David has conducted research at Stanford University and Harvard’s Skills Lab. He is the Founder and CEO of Skillcraft, a company pioneering precision skills intelligence for revenue teams through validated, simulation-based assessments that reveal the skills driving real performance.
Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

How Adaptive Learning Builds Sales Confidence - Eileen Brooker

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Abby Kerr introduces a conversation between resident expert Tim Riesterer and Eileen Brooker, Vice President of Worldwide GTM Training and Enablement at Palo Alto Networks.With a career spanning IBM, Extreme Networks, Proofpoint, and now Palo Alto Networks, Eileen has seen enablement evolve from broad training programs to personalized, adaptive learning powered by AI. She shares how enablement leaders can move away from one-size-fits-all approaches to deliver “just-in-time” skill development that keeps sellers and managers sharp without overwhelming them.Eileen also gives a behind-the-scenes look at Palo Alto’s ambitious onboarding program—a 10-week bootcamp that blends deep product knowledge, role plays, and cultural immersion, cutting ramp time by over 30 percent. She explains why first meetings are the make-or-break moment for sellers and why human skills like storytelling, curiosity, and relationship-building will remain essential, even as AI becomes more embedded in training and sales execution.
Tune in to learn:
How AI makes adaptive, personalized learning possible at scale
Why onboarding is the most overlooked yet critical investment in enablement
How to blend product depth with storytelling to win customer trust
Why “first meetings” are the most important skill to master
The human attributes sales leaders must hire for in today’s market
Links and Resources
Connect with Abby Kerr
Connect with Tim Riesterer
Connect with Eileen Brooker
Subscribe to The Emblazers for more episodes with top thought leaders
Check out the Emblaze revenue community and start your membership today
Learn about Eileen Brooker
Eileen Brooker is Vice President of Worldwide GTM Training and Enablement at Palo Alto Networks, the largest cybersecurity company in the world. Her career began in high-tech at IBM, where she discovered her passion for sales, eventually leading teams on a global scale and becoming a Corporate Officer at Extreme Networks. After transitioning to cybersecurity at Proofpoint, Eileen found her calling in enablement, a field she now leads globally at Palo Alto Networks. A survivor of Multiple Myeloma, she embraces life with humor, love, and generosity, mentoring future leaders and inspiring those around her with her authenticity and resilience
Learn about Abby Kerr
As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background that spans brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black.
Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

Why Sales Teams Struggle to Carry The Moment - Dr. Howard Dover

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Abby Kerr introduces a timely conversation between resident expert Tim Riesterer and Dr. Howard Dover, Clinical Professor of Marketing and Director of the Center for Professional Sales at the University of Texas at Dallas.Howard is a leading thinker on the sales innovation paradox—the tension between efficiency and effectiveness in modern selling. He explains why, despite waves of new technology, productivity gains have not translated into better outcomes for buyers. In fact, AI risks making bad sales processes faster, rather than making sales better.The conversation digs into what it takes for sellers to differentiate themselves when buyers are overloaded, skeptical, and already armed with their own AI tools. Howard shares why curiosity and business acumen—not just cadence automation—will define the next generation of successful sellers.
Tune in to learn:
Why sales productivity gains have created paradoxes, not progress
How AI could amplify bad habits instead of fixing them
Why buyers now assume all sellers are guilty until proven otherwise
The danger of relying on efficiency over true effectiveness
The core skills sellers need to be “augment-able”: curiosity and business acumen
Links and Resources
Connect with Abby Kerr
Connect with Tim Riesterer
Connect with Dr. Howard Dover
Subscribe to The Emblazers for more episodes with top thought leaders
Check out the Emblaze revenue community and start your membership today
Learn about Dr. Howard Dover
Dr. Howard Dover is a renowned expert in sales innovation, coaching individuals, teams, and companies to overcome the Sales Innovation Paradox. A true polymath, he seamlessly bridges the worlds of sales, marketing, and academia, excelling as a sales professional, coach, database and systems analyst, and professor. With a wealth of experience in sales strategy, performance, recruiting, and digital marketing, Dr. Dover has built meaningful networks across industries, helping businesses unlock their potential. He is passionate about fostering the next generation of sales talent and empowering organizations to thrive in an ever-evolving marketplace.
Learn about Abby Kerr
As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background that spans brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black.
Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

Why Strategic Customer Engagement Protects Growth - Betsy Westhafer

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Abby Kerr introduces a conversation between resident expert Tim Riesterer and Betsy Westhafer, founder and CEO of The Congruity Group.Betsy is a recognized leader in strategic customer engagement, helping B2B executives design and execute executive customer advisory boards, roundtables, and think tanks that drive measurable impact. Her clients consistently achieve 100% retention and double-digit account growth by bringing C-suite voices to the table and turning insight into strategy.Betsy explains why customer advisory boards are not only alive but more critical than ever, especially as boards and private equity firms mandate deeper executive-level engagement. From creating true two-way dialogue to structuring post-meeting follow-ups that prove ROI, she shares practical, high-value lessons for leaders who want to elevate relationships and de-risk their businesses.
Tune in to learn:
Why C-suite engagement is no longer optional for growth-minded companies
How to design executive forums that deliver mutual value (not a disguised sales pitch)
What actually attracts senior decision-makers to the table
How to measure success with metrics that matter: retention, expansion, and acquisition
The critical role of post-meeting follow-up in proving ROI and strengthening relationships
Links and Resources
Connect with Abby Kerr
Connect with Tim Riesterer
Connect with Betsy Westhafer
Subscribe to The Emblazers for more episodes with top revenue thought leaders
Check out the Emblaze revenue community at https://emblazegrowth.com and start a membership today
Follow Emblaze on LinkedIn for event invitations, video clips, and insights you can use to enhance sales performance
Learn about Betsy Westhafer
Betsy Westhafer is the Founder and CEO of The Congruity Group, where she helps B2B executives strategically engage with their most valuable customers through Executive Customer Advisory Boards and Executive Roundtables. After 25 years in business, Betsy recognized her true passion: designing and executing customer advisory boards and executive roundtables that deliver measurable results for high-growth organizations. Her clients consistently achieve 100% customer retention and double-digit account value growth. She's also the author of ProphetAbility: Planning Your Disruptive Future and is recognized as a thought leader in strategic customer engagement, having won the International Torch Award for Ethics. Today, Betsy helps companies gain critical market insights directly from the executives who shape their industries, enabling organizations to innovate, grow, and stay ahead of market disruption. 
Learn about Abby Kerr
As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background that spans brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black.
Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.

Leading Through Complexity in the CSO Role - Larry Shurtz

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Abby Kerr kicks off Season 2 with an unmissable conversation between resident expert Tim Riesterer and Larry Shurtz, Chief Sales Officer at Genesys. With more than three decades of sales leadership experience at companies like Salesforce, Confluent, and Genesys, Larry has shaped high-performing teams and driven billions in recurring revenue.Larry shares what it really means to be a Chief Sales Officer in today’s environment—where the role has evolved far beyond “chasing the number” to become the architect of strategic growth. He dives into how CSOs must align cross-functionally with marketing, product, and customer success, while also mastering the complexity of current buying behavior and talent challenges.Whether you’re an aspiring sales leader, a current CSO, or an executive tasked with driving predictable growth, this episode delivers clear insights into leading teams, retaining top talent, and building customer value in a world where differentiation is harder than ever.
Tune in to learn:
Why the CSO role has become accountable for all of strategic growth, not just sales numbers
How to extract real insights from data instead of drowning in it
The key traits Larry looks for when hiring sales leaders
Why servant leadership has become his most effective style
How to sell value (not just price) in a market where buyers are overwhelmed by noise
Links and Resources
Connect with Abby Kerr
Connect with Tim Riesterer
Connect with Larry Shurtz
Subscribe to The Emblazers for more episodes with top revenue thought leaders
Check out the Emblaze revenue community at https://emblazegrowth.com and start a membership today
Follow Emblaze on LinkedIn for event invitations, video clips, and insights you can use to enhance sales performance
Learn about Larry Shurtz
Larry Shurtz is a seasoned sales leader with over three decades of experience in the technology sector. As Chief Sales Officer at Genesys, he has driven the company's cloud solutions to record growth, achieving $1.4 billion in annual recurring revenue. Prior to Genesys, Larry led a 1,300-member team at Salesforce, generating $2.1 billion in revenue, and played a pivotal role at Confluent, steering the company to a $600 million annual recurring revenue milestone. Larry holds a degree from the University of Arizona and is based in Irvine, California.
Learn about Abby Kerr
As Director of Content & Community at Emblaze, Abby Kerr designs content experiences that spark conversations and strengthen the connective tissue between B2B revenue leaders. With a background that spans brand voice strategy, enterprise B2B content, and education, she brings a sharp eye for nuance and a deep understanding of how people learn and grow. A champion of insight-driven storytelling and peer-to-peer learning, Abby helps make Emblaze a place where leaders don’t just consume content—they contribute to it. She’s also a warm, un-shy introvert who reads fiction, asks big questions, and drinks her coffee black.Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.
 

Women in Sales Leadership and Embracing Diversity - Kristen Twining

In this episode of The Emblazers: B2B Leaders Igniting Revenue, host Amanda (Tim was out for the day) sits down with Kristen Twining, SVP of National Sales at FireMon, to have an honest and empowering conversation about closing the gender gap in B2B sales leadership.
Kristen shares lessons from her own rise through the tech sales ranks, including how she’s helping the next generation of women build confidence, access leadership opportunities, and thrive in competitive environments. From building inclusive hiring practices to advocating for emotional intelligence as a sales superpower, Kristen offers practical advice for both aspiring leaders and executives seeking to drive real change in their organizations.
Whether you're a sales leader looking to support more diverse teams or an up-and-coming rep looking for your next step, this episode delivers both inspiration and action.
Tune in to learn:
What’s behind the 12% drop-off for women in tech sales leadership
How to coach and hire for emotional intelligence—especially empathy and active listening
The mindset and tactics Kristen has used to grow her career in a male-dominated industry
Why the “traditional sales playbook” needs an upgrade
Simple but powerful actions senior leaders can take to lift up the next generation
Links and Resources:
Connect with Amanda
Connect with Kristen
Subscribe to The Emblazers for more episodes with top thought leaders.
Check out the Emblaze revenue community powered by Corporate Visions and start a free Insights membership today
Senior B2B revenue executives are invited to join us at Emblaze Executive Retreat, Oct 7-9, in Savannah, GA
Learn about Kristen TwiningKristen Twining is a powerhouse in enterprise technology sales and a respected executive leader. As Senior Vice President of Sales for the Americas at FireMon, she's known for transforming organizations and driving exceptional growth across markets. Kristen has built her reputation on turning ambitious visions into reality, leading large-scale transformations, and developing high-performing teams that consistently deliver outstanding results. She brings that same bold energy and strategic insight to our conversation today.Learn about Amanda DeVlugt A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions.
 

What 150 Sales Studies Say About High Performers - Drs. Peter Kerr and Leff Bonney

In this episode of The Emblazers: B2B Leaders Igniting Revenue, Amanda, Tim, and special guest co-host Dr. Leff Bonney sit down with Dr. Peter Kerr, a sales performance researcher and university professor, to unpack the key findings from his landmark meta-analysis of 150 academic sales studies spanning the last decade.
Dr. Kerr reveals what consistently separates high-performing salespeople from the rest—across industries, selling motions, and sales roles. From task-specific confidence to inter-organizational savvy, Peter outlines the capabilities that matter most, which ones are coachable, and how sales leaders can build scalable success with average teams. He also shares which traits are native and must be hired for, and how that changes based on your go-to-market model.
This conversation is a must-listen for B2B sales leaders, enablement pros, and revenue strategists seeking science-backed insights to guide hiring, training, and team design.
Tune in to learn:
Why confidence in the job (not just yourself) is a top predictor of sales success
The two types of sales skills: which ones to coach, which ones to hire for
Why great sales orgs design teams around hard trade-offs—not unicorn reps
What’s emerging around AI, analytical skills, and tech fluency in modern selling
How to identify and coach for task-specific self-efficacy in your reps
Links and Resources:
Connect with Tim, Amanda, Dr. Leff Bonney, and Dr. Peter Kerr
Subscribe to The Emblazers for more episodes with top thought leaders.
Check out the Emblaze revenue community powered by Corporate Visions and start a free Insights membership today
Senior B2B revenue executives are invited to join us at Emblaze Executive Retreat, Oct 7-9, in Savannah, GA
Learn about Dr. Peter KerrDr. Peter Kerr is a seasoned expert in salesforce strategy and performance, with over 25 years of experience in strategic planning, marketing, and leadership roles. Formerly the Vice-President of Marketing for Bell Canada’s Small and Medium Business division, he managed a $1.2 billion portfolio and led a team of 150. Peter has worked across diverse industries, including telecommunications, cloud services, and financial services. He holds a PhD from Cranfield University in England and an MBA from the University of Western Ontario, where he earned recognition as an Ivey Scholar. Currently teaching at the University of New Brunswick, Peter recently explored how sales skills have evolved over the past two decades, uncovering fascinating insights into what drives success today.Learn about Dr. Leff BonneyLeff Bonney, Ph.D., is a behavioral scientist and Associate Professor of Sales and Marketing at Florida State University Sales Institute, which he also founded. Leff spent a decade in sales and sales management roles before becoming a leading sales researcher specializing in customer selection as well as adaptive sales strategies and methodologies. He is the Research Director at Emblaze, the leadership insights community powered by Corporate Visions. Most recently, he hosted the global collegiate sales competition for undergraduate business majors, so he really has his finger on the pulse of what new sellers are learning. Learn about Amanda DeVlugt A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions. Learn about Tim Riesterer As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.